Please read all the sections in this Policy.
All visitors to this website (referred to as ‘you’ in this text) should be aware that we may process some, or all of their available personal information.
This website is owned by:
Data We Process
We are processing (or may process) various categories of your data, which are grouped into two main types:data about your activities with our partnered sitesand your electronic identification data .
We may process information about your interactions with websites other than our own, such aswhether you have visited any of our partner’s websites and if you registered on any of themor whether you took part in gaming activities on any of the websites of our partners.This type information we process only on aggregated level. In other words, this type of your information is grouped with the same type of data generated by other users. Thus, we cannot find out details exactly about your activities on other websites managed by our partners, but we can find out general statistics about the activities of our users.
By use of the information that web browsers, mobile devices and servers typically make available, we may process your electronic identification data. This can refer to the processing ofthe date and time of access to our website,the device type you are accessing our website from, the unique device identifier,approximate location from which you access the website,the amount of time spent on every web page,the IP address of the device you use,the operating system you are currently using andinformation about your browser (type and version).
Why We Need to Process Your Data
When you browse this website, we may process the following personal data concerning youThis may include:
- Your location and IP address. This helps us to present our content in an appropriate manner.
- The amount of time spent on a page and date/time of access. This information helps us learn how to improve our services and products.
- Your email address. This can be used for marketing communication (e.g. if you subscribe to a newsletter) or answering your queries (e.g. if you need to reach our customer service team).
- Data about your activities taken on partnered websites. We may process this information grouped with other similar data to help us create statistics about the usage of our services.
- The unique device identifier and the device type that you use to access our website. This helps us obtain traffic statistics.
- Browser version and type. This information helps us optimise the way you view our content.
- Operating system on your device. This helps with the further optimisation of our website.
Legal Grounds for Processing Your Data
The legitimate interest as grounds for processing your personal data lays in our tendency, for example, to measure, gauge and improve the effectiveness of advertising available on the site , keep potential issues with our services to a minimum , to personalise your experience , update our products and services , keep the website secure and protected and further our communication with you .Our engagement with you via notifications (such as newsletters) is dependent on your consent.Processing your data may be necessary to comply with legal requirements and/or court orders.
Since we are an EU based company, the processing of your data falls under the scope of the General Data Protection Regulation (GDPR).Your rights regarding personal data are defined by GDPR as the:
- Right of data portability. You have the right to be provided with a copy of the information we have about you in a structured, machine-readable and commonly used format.
- Right of restriction. You have the right to request that we restrict or limit the processing of your personal information.
- Right of withdrawal. You have the right to withdraw your consent at any time where we rely on your consent to process your personal information.
- Right of erasure. You have the right to initiate erasure of your personal data that we have collected.
- Right of objection to processing. You have the right, under limited circumstances, to object to our processing of your personal data.
- Right of access. You have the right to ask us for copies of your personal information that we hold.
- Right of rectification. You have the right to request correction of your personal data that you find inaccurate.
- Right to lodge a complaint. You have the right to lodge a complaint with your local or Danish Data Protection Authority if you feel that your rights are in violation.
The relevant Data Protection Authority in EU Member States may be determined either by your place of habitual residence, or the place where the alleged infringement emerged.In Denmark, which is where we are registered, please direct your complaints to the Danish Data Protection Agency at Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K. For more information on these rights, or if you want to send us a request concerning your rights, you can contact us at
How Do We Protect Your Data?
The collection and processing of your personal data is limited by the requirements stated in this Policy.We only process data that we really need.We take it upon ourselves to regularly update your dataand we also store it in a secure manner.Data will only be processed for the amount of time that is required to achieve the goal of the analysis.
We use technical and organisational measures in accordance with good industry practices to safeguard your information againstdisclosure,loss,theftand any other kind of unlawful use.Only staff that are appropriately authorised can access your data, whose knowledge and skills are necessary to fulfil their obligations arising out of, or in connection with the performance of their job.We apply different levels of access control to your data.Security and business requirements serve as a basis for these restrictions.
Third Party Recipients
We may share your data with third parties.Third parties are referred to in this Policy asindividuals, organisations and/or companies that are working in development, marketing, analytics or other fields who help us to provide and further develop our services.For the sake of executing tasks previously agreed upon, the third parties are given the right to process any necessary information.Only we can decide which of your data is going to be processed to perform delegated tasks, for which purpose and with which means.
In addition, we may share your data with:
- Entities that the law requires or permits us to do so (e.g. law enforcement and public authorities)
- Employees or subcontractors of Better Collective A/S and its’ subsidiaries (members of the Better Collective Group)
Transferring Your Data to Recipients from Third Countries
Below is an overview of recipients outside of the European Economic Area (EEA) that we may transfer your data to:
- A recipient that is based in a country that does have an adequate level of protection, as approved by the European Commission. You may find out more about countries with an adequate level of protection here.
- A recipient based in the US, in accordance with the Privacy Shield Framework. The Privacy Shield mechanism is explained here.
- A recipient that is based in a country that does not have an adequate level of data protection, according to the European Commission. In this case, we will use Standard Contractual Clauses that require the recipient to protect your personal data to the same standards as it would be within the European Economic Area (EEA) and implement appropriate safeguards as required by the GDPR, with regard to the processing of your personal data.
We may transfer your personal data outside of the (EEA)for reasons of improving our products or providing our services.We take all measures in relation to the recipients of your personal data, guaranteeingthat the level of data protection is in compliance with GDPR.
For the information on how to delete or block cookies, please see the section How can I change my cookie settings? below. However, before you take any action with regard to cookies, we warmly advise you to read this policy.
Which information can you find in this policy?
Preference and functionality cookies
Back to top
Other technologies, including data we store on your web browser or device, identifiers associated with your device and other software are used for similar purposes. In this policy, we refer to all of these technologies as “cookies.”
Cookies can be classified by their lifespan, the domain to which they belong and place of storage.
By lifespan, cookies are either:
- session cookies which are erased when the user closes the browser – session cookies only last for as long as the session (usually the current visit to a website or a browser session).
- persistent cookies which remain on the user’s computer/device for a pre-defined period of time (unless deleted by the user before the expiry date). Persistent cookies help us to recognise you, so it’s easier to return to our Website or interact with our service without having to sign in or change your settings every time. After you sign in,
As for the domain to which it belongs, there are either:
- first-party cookies which are set by the web server of the visited page and share the same domain or
Taking into account where cookies are stored, there are:
- browser cookies that are sent by a website and stored on the user’s browser. Browser cookies store less than Flash cookies and only the browser where the cookies are stored may access them.
- flash cookies are known as local shared objects and they are different from browser cookies because of the amount, type and manner in which the data is stored. They are stored outside of the browser and they may be accessed by multiple browser on same computer.
To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
Back to top
Which cookies do we use and what is their purpose?
We use all types of cookies that are explained above. A detailed description of our cookies, their functions and sources can be found below.
Essential cookies are necessary for our website to work effectively. They help make the website usable by enabling basic functionalities like page navigation and access to secure areas of the website. This type of cookies may be used to protect and accelerate our website by automatically optimising the delivery of our content. This is how you get the fastest page load times and best performance. Also, essential cookies may be used for security reasons and to identify our trusted visitors. They may filter bots and distinguish them from legitimate users, preventing any form of spam activity on our website.
These cookies do not correspond to any user ID in our web application, nor do the cookies store any personally identifiable information. We advise you not to switch off these cookies. If you set your browser to block or alert you about these cookies, please be aware that after doing so, some parts of the webpage may not work.
Preference and functionality cookies
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. They may also be used to provide services you have asked for such as watching a video, commenting on a blog or using a live chat service.
Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. We use different analytics cookies in order to analyse information about how our website is being used. Analytics cookies can process information about the number of visitors to the website, where visitors to the website came from, the pages they visit, scrolling activities, downloads, information about user agent, time spent on the website and approximate geo-location of a device that you use to access our website. We use this information to compile reports that help us to improve the website. Reports may be visually presented through heat maps and anonymised screen recordings. All data we process by use of this type of cookies are presented in an aggregated form and/or pseudonymised.
We mainly use analytics cookies provided by Google Analytics, Clicky, Hotjar, Visual Website Optimizer. However, please be aware that we may use analytics cookies provided by other companies which services we may also use for analytics and analytical purposes.
Marketing cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user.
For marketing purposes we may use various services including, but not limited to, Eloqua, and AdForm. For the purpose of regular functioning of marketing services, marketing cookies are used. These cookies serve to personalise the way we communicate with you. If you accept to receive advertising material, marketing cookies help us to evaluate your personal preferences toward specific content that we further use to deliver advertising material to you that correspond to your preferences.
Please be aware that we may use marketing cookies provided by other companies whose services we may use for marketing purposes. Also, third party cookies (see the section below) may be placed by our partners in order to promote their products. Promotional activities may include inter alia providing interstitial advertisement.
Third party cookies
Third parties may set cookies when you visit our Website. Sometimes that is because we have hired the third party to provide services on our behalf. In other cases, it is because our web pages contain advertisements from third parties, or content such as videos and news. Because your browser connects to those third parties’ web servers to retrieve that content, third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services. Finally, in some cases third party tracking cookies may also be necessary for the effective use of affiliate links and the performance of any affiliate agreements we have in place.
Back to top
How can I change my cookie settings?
You may at any time choose to disable some or all of the cookies. You have several ways to do disable cookies.
Opt-out from third party service we use
You can opt-out from being tracked by some of the third party service providers we mainly rely on, by the following instructions they provide:
Changing browser settings
The most used web browsers allow you to manage the majority of cookies through the browser’s settings. Keep in mind that if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it (inter alia) will no longer be personalised to you.
If you still do not want to receive cookies from our Website, you can change your browser settings on a device you are using to access our services. Below you can find short instructions on how to disable cookies on the most popular Internet browsers. Also, you can find links to the cookie management section for the most popular Internet browsers. Please carefully read the following instructions:
- Internet Explorer: Click on the Tools button, then on Internet Options. In the General tab, choose Browsing history, click on Settings. Then click Select files and select the Cookie(s) you wish to disable. Then close the window containing the list of Cookies and click twice on OK to return to internet. More instructions available here.
- Firefox browser: Click on the Firefox Menu icon, then on the Tools button, then Options; in the window that appears, select Privacy and collect Remove Specific Cookies. Select the Cookies you wish to disable then remove them. More instructions available here.
- Safari: click on the Settings button, then on Preferences. In the window that appears, choose Privacy/Security and click on Show Cookies. Select the Cookies you wish to disable then click on Delete or Delete All. More instructions available here.
- Safari (mobile) – For more information please visit the following link.
For instructions on how to disable cookies on Internet browsers that are not given above, please consult the documentation that your browser manufacturer provides.
How to disable Flash cookies
Changing browser settings will not remove Flash cookies. If you would like to disable Flash cookies, you can get the instructions here. If you disable Flash cookies, you will not have access to many features that make your experience more efficient and some of our services will not function properly.
Back to top
We encourage you to periodically review this page for the latest information on cookie use.
Back to top